We reconfigured their ad setup leading to 96% eCPM growth, optimized their website leading to another 36% eCPM growth, and introduced tech add-ons resulting in a revenue lift.
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KSAPrice.com is a price comparison website for Saudi Arabia. It helps users save time and money by allowing them to compare the prices of millions of products and identify which vendors provide the best deals.
~15 mn/mo* (Sept. 2021)
English, Arabic
GAM
Website (mobile and desktop)
265 in Saudi Arabia (Sept. 2021)
*source: similarweb
KSAPrice was started by a small team as a passion project to document newspaper deals and help the community save money on shopping. Soon, the site gained traction since there was no one else solving this problem. It eventually became a popular site for local shoppers looking for better prices (price comparison) or deals. The team started their monetization journey with Google AdSense — the go-to destination for every start-up publisher. This ran on auto-pilot. Being a small team, there was no dedicated person managing ad operations and focusing on ad revenue. The team was juggling too many things — site updates, traffic growth, SEO, and social life. They tried various ad networks to monetize their traffic, but none made any significant impact to the revenue. Their biggest problem was increasing the advertising revenue without spending any time on it.
eCPM Lift of
GAM Setup
And fresh setup
New Demand
Partners
AI-Powered
Ad Ops
Banner Refresh [HVR] and Header Bidding [HB] were introduced.
As soon as AdOpsOne got access to KSAPrice’s GAM, we noticed quite a few errors in the way ad units were setup. We promptly fixed these errors. We also noticed that they did not have access to many demand partners. We helped them get access to Google AdX, and a few other specialized ad networks and SSPs. Adding this demand helped them create auction pressure for display inventory. After this was set up, our AI helped with the day-to-day ad operations. Based on each demand partner’s fill rates and discrepancies, we optimized the inventory allocation every day.
This increased the overall fill rates from 70% to 95%. In addition, AdOpsOne provided tech add-ons of Header Bidding & Banner Refresh [HVR] which boosted revenue by another 40%.
By making all the above changes, we helped KSAPrice unlock their potential and lifted eCPM by 124%.
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