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Increase content monetization and simplify reporting for digital content publishers, allowing them to focus on their core job - Publishing.
The Journey to AdOpsOne
Not so long ago, in 2007, a group of digital content innovators gathered in India and formulated an idea that would drastically alter the publishing landscape in a good way. Like most online advertising professionals, their days were filled with charts, dashboards, and more charts and analytics that led to even bigger charts and dashboards.
Numbers and statistics piled on, screaming for attention, yet not saying much. Each platform remained a walled garden, jealously guarding its information and governance, ensuring the necessity of mental diplomacy in unraveling their meaning and sharing their insights. By the end of the day, they finished their analysis, only to start over again the next.
“Wait a minute,” another interjected. “Why don’t we just devise a solution that will bring all the various reports together in one place?”
Simplify reporting for digital content publishers so that publishers can focus on publishing.
What a novel idea.
The innovators put their heads together, tinkering with codes and algorithms, presenting hypotheses, and researching needs. They tested the user experience and cross-referenced best practices, integrating artificial intelligence (AI) with their human expertise until they succeeded. It worked! Their toil and labor paid off in creating AdOpsOne Dashboard, an elegant single dashboard that curated data from GAM, Google Analytics, and monetization partners (SSPs, Ad Networks, and others). It compiled this information into helpful monetization insights and dramatically culled the time required for reporting and analytics.
Some publishers needed more execution bandwidth to capitalize on the insights. Others required more ad operations expertise to leverage the insights and boost their monetization. What to do?
“Hmmm,” commented an innovator. “Perhaps we should re-analyze our business strategy and reset our mission?”
“Let’s productify the day-to-day ad operations for digital publishers,” volunteered an innovator.
What does it mean to “productify?”
It means combining productivity seamlessly with information, allowing a person to gain insights and deploy strategies simultaneously based upon those insights in real-time. In short, publishers monetize the data instantly and reap the results.
So the team recircled, retooled, and implemented the needs of publishers into a better service that would take the guesswork out and deliver the monetization they needed.
AdOpsOne is the result. Think of it as an ad-operations assistant for publishers that collects, analyzes, and strategizes using the data available from ad networks, ad exchanges, and Supply Side Platforms (SSP). It carries out the day-to-day changes in Google Ad Manager with a single goal: improving eCPM yield. Additionally, the publisher gains dazzling automation of processes and workflow thanks to decision-making AI and something they never had before, total transparency and control. Finally, we added the human element, decades of expertise, ad operations management and insight, to manage the process and allow publishers to focus on creating. You publish. Your dedicated account manager handles the ads.
Assured the team was on to something, the innovators tested it out, generating an average lift of 92% in eCPMs for the first group of publishers!
Adoption of AdOpsOne spread quickly through publishers in Asia and Europe, revolutionizing their ad operations and ripening up their revenue streams. By 2022, with the success of AdOpsOne, the team of innovators expanded to North America, opening up the concept of productify to a new market and publishers to wonderfully increased revenue.
That’s the AdOpsOne story to date. We, the innovators, look forward to you joining us as we journey into the future. Welcome.
Founder and CEO
CTO
SVP - Technology
Sr. Director - Ad Operations
Director - Publisher Alliances
Sr. Manager - Product
Manager - Marketing
AdOpsOne is part of the Affinity.com family of advertising technology companies, including mCanvas, Siteplug, VEVE, and Yield Solutions. Our global expertise and passion for digital media combine to deliver maximum monetization strategies for publishers with exciting user experiences.
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Chicago, IL 60606
+1 312-780-1674
Ext. 111
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Mindspace, Malad (W),
Mumbai 400064
+9122 40360111
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