Merwyn D'souza

We reconfigured their ad setup leading to 96% eCPM growth, optimized their website leading to another 36% eCPM growth, and introduced tech add-ons resulting in a revenue lift.

We reconfigured all the ad networks, SSPs, and exchanges of The Quint and introduced them to an effective way of running both direct and programmatic ad operations, thus improving their eCPMs by more than 150% and fill rates by 50%.

We moved Exchange-Rates to their own GAM, deployed custom ad technology and worked on the core web vitals, which resulted in a 125% lift in their AdSense revenue and a complete visibility of their monetization ecosystem.

We helped KSAPrice tap their website’s full potential by creating auction pressure for display inventory through Google AdX, which delivered a 40% lift in their ad revenue and a 124% rise in eCPM.

We changed both visual and AdSense aspects of CricTracker’s ad strategy and deployed technology add-ons like Header Bidding, Banner Refresh (HVR) and AMP (Accelerated Mobile Pages) to deliver a 135% uplift in eCPM and a 23% revenue increase in the very first week.

We took over Swarajya’s ad operations and carried out a complete overhaul of their GAM along with their ad layouts, ad sizes, and ad units to deliver 1.3x impressions and a 360% lift in eCPM.

We helped VTVGujarati reset all their GAM ad units and introduced Banner Refresh and Header Bidding to their ad strategy, which delivered a 2x lift in their AdSense revenue, 6x boost in their eCPM and a 66% rise in fill rates.