Merwyn D'souza

Despite being a computer engineer by profession, Merwyn has worked as a Content Development Editor with Packt Publishing for 1.5 years. The inquisitiveness of getting to the root cause of problems further led him to explore a Research Analyst role with Deloitte USI, which he held for about 3.5 years. Garnering necessary skills in the content and research domain, he then moved to AdOpsOne - a firm that helps digital content publishers using Google Ad Manager (GAM) earn more revenue from ads - as a Marketing Manager, which is the position he currently holds too. In addition to this, Merwyn has a keen interest in sports, travelling and gaming and makes it a point to pursue these hobbies from time to time.

Mathrubhumi.com

October 12, 2023

We reconfigured their ad setup leading to 96% eCPM growth, optimized their website leading to another 36% eCPM growth, and introduced tech add-ons resulting in a revenue lift.

Read More »
Group 20

TheQuint.com

April 27, 2023

We reconfigured all the ad networks, SSPs, and exchanges of The Quint and introduced them to an effective way of running both direct and programmatic ad operations, thus improving their eCPMs by more than 150% and fill rates by 50%.

Read More »
Group 20

Exchange-Rates.org

March 24, 2023

We moved Exchange-Rates to their own GAM, deployed custom ad technology and worked on the core web vitals, which resulted in a 125% lift in their AdSense revenue and a complete visibility of their monetization ecosystem.

Read More »
Group 20

KSAPrice.com

March 23, 2023

We helped KSAPrice tap their website’s full potential by creating auction pressure for display inventory through Google AdX, which delivered a 40% lift in their ad revenue and a 124% rise in eCPM.

Read More »
Group 20

Crictracker.com

March 22, 2023

We changed both visual and AdSense aspects of CricTracker’s ad strategy and deployed technology add-ons like Header Bidding, Banner Refresh (HVR) and AMP (Accelerated Mobile Pages) to deliver a 135% uplift in eCPM and a 23% revenue increase in the very first week.

Read More »
Group 20

Swarajyamag.com

March 21, 2023

We took over Swarajya’s ad operations and carried out a complete overhaul of their GAM along with their ad layouts, ad sizes, and ad units to deliver 1.3x impressions and a 360% lift in eCPM.

Read More »
Group 20

VTV Gujarati

March 20, 2023

We helped VTVGujarati reset all their GAM ad units and introduced Banner Refresh and Header Bidding to their ad strategy, which delivered a 2x lift in their AdSense revenue, 6x boost in their eCPM and a 66% rise in fill rates.

Read More »

GET IN TOUCH

Looking for solutions to your ad operational challenges?
We’ve got your back!





    Facebook Instagram Youtube Linkedin

    PRODUCTS

    EXPLORE

    US Office

    20 N. Wacker Drive,
    12th Floor,
    Chicago, IL 60606
    +1 312-780-1674
    Ext. 111

    India Office

    WeWork, 7th Floor,
    Spectrum Towers,
    Mindspace, Malad (W),
    Mumbai 400064
    +9122 40360111

    CALCULATORS

    AdOpsOne © 2023 All Rights Reserved.

    affinity

    GET IN TOUCH

    Looking for solutions to your ad operational challenges?
    We’ve got your back!





      GET IN TOUCH

      Looking for solutions to your ad operational challenges?
      We’ve got your back!





        Cookie List

        A cookie is a small piece of data (text file) that a website – when visited by a user – asks your browser to store on your device in order to remember information about you, such as your language preference or login information. Those cookies are set by us and called first-party cookies. We also use third-party cookies – which are cookies from a domain different than the domain of the website you are visiting – for our advertising and marketing efforts. More specifically, we use cookies and other tracking technologies for the following purposes:

         

        Strictly Necessary Cookies

        These cookies are necessary for the website to function and cannot be switched off in our systems. They are usually only set in response to actions made by you which amount to a request for services, such as setting your privacy preferences, logging in or filling in forms. You can set your browser to block or alert you about these cookies, but some parts of the site will not then work. These cookies do not store any personally identifiable information.

        Cookie Subgroup     adopsone.ai
        Cookies  adOtr, SPSE, SPSI, UTGv2, spcsrf,
        OptanonConsent, OptanonAlertBoxClosed
        Cookies used   First Party
        Cookie Subgroup     www.adopsone.ai
        Cookies   sp_lit, sbtsck, PRLST
        Cookies used   First Party

         

        Performance Cookies

        These cookies allow us to count visits and traffic sources so we can measure and improve the performance of our site. They help us to know which pages are the most and least popular and see how visitors move around the site. All information these cookies collect is aggregated and therefore anonymous. If you do not allow these cookies we will not know when you have visited our site, and will not be able to monitor its performance.

        Cookie Subgroup     adopsone.ai
        Cookies _gid, _ga_BE2SBN9TQE,
        _gat_gtag_xxxxxxxxxxxxxxxxxxxxxxxxxxx,
        _ga, _gclxxxx
        Cookies used   First Party

         

        Targeting Cookies

        These cookies may be set through our site by our advertising partners. They may be used by those companies to build a profile of your interests and show you relevant adverts on other sites. They do not store directly personal information, but are based on uniquely identifying your browser and internet device. If you do not allow these cookies, you will experience less targeted advertising.

        Cookie Subgroup     adopsone.ai
        Cookies   _fbp
        Cookies used   First Party
        Cookie Subgroup    www.linkedin.com
        Cookies    bscookie
        Cookies used   Third Party
        Cookie Subgroup    linkedin.com
        Cookies.  li_gc, UserMatchHistory, lidc, bcookie, AnalyticsSyncHistory, lang
        Cookies used   Third Party
        Cookie Subgroup    www.facebook.com
        Cookies
        Cookies used   Third Party
        Cookie Subgroup    ads.linkedin.com
        Cookies   lang
        Cookies used   Third Party

        Store and/or access information on a device

        Cookies, device identifiers, or other information can be stored or accessed on your device for the purposes presented to you.

        Personalised ads and content, ad and content measurement, audience insights and product development

        Ads and content can be personalised based on a profile. More data can be added to better personalise ads and content. Ad and content performance can be measured. Insights about audiences who saw the ads and content can be derived. Data can be used to build or improve user experience, systems and software.

        • Select basic ads

          Ads can be shown to you based on the content you’re viewing, the app you’re using, your approximate location, or your device type.

        • Create a personalised ads profile

          A profile can be built about you and your interests to show you personalised ads that are relevant to you.

        • Select personalised ads

          Personalised ads can be shown to you based on a profile about you.

        • Create a personalised content profile

          A profile can be built about you and your interests to show you personalised content that is relevant to you.

        • Select personalised content

          Personalised content can be shown to you based on a profile about you.

        • Measure ad performance

          The performance and effectiveness of ads that you see or interact with can be measured.

        • Measure content performance

          The performance and effectiveness of content that you see or interact with can be measured.

        • Apply market research to generate audience insights

          Market research can be used to learn more about the audiences who visit sites/apps and view ads.

        • Develop and improve products

          Your data can be used to improve existing systems and software, and to develop new products

         

        Use precise geolocation data

        Your precise geolocation data can be used in support of one or more purposes. This means your location can be accurate to within several meters.

         

        Actively scan device characteristics for identification

        Your device can be identified based on a scan of your device’s unique combination of characteristics.

         

        Ensure security, prevent fraud, and debug

        Your data can be used to monitor for and prevent fraudulent activity, and ensure systems and processes work properly and securely.

         

        Technically deliver ads or content

        Your device can receive and send information that allows you to see and interact with ads and content.

         

        Match and combine offline data sources

        Data from offline data sources can be combined with your online activity in support of one or more purposes

         

        Link different devices

        Different devices can be determined as belonging to you or your household in support of one or more of purposes.

         

        Receive and use automatically-sent device characteristics for identification

        Your device might be distinguished from other devices based on information it automatically sends, such as IP address or browser type.

        Cookie List

         
        A cookie is a small piece of data (text file) that a website – when visited by a user – asks your browser to store on your device in order to remember information about you, such as your language preference or login information. Those cookies are set by us and called first-party cookies. We also use third-party cookies – which are cookies from a domain different than the domain of the website you are visiting – for our advertising and marketing efforts. More specifically, we use cookies and other tracking technologies for the following purposes:

         

        Strictly Necessary Cookies

        These cookies are necessary for the website to function and cannot be switched off in our systems. They are usually only set in response to actions made by you which amount to a request for services, such as setting your privacy preferences, logging in or filling in forms. You can set your browser to block or alert you about these cookies, but some parts of the site will not then work. These cookies do not store any personally identifiable information.

        Cookie SubgroupCookiesCookies used
        adopsone.aiadOtr, SPSE, SPSI, UTGv2, spcsrf, OptanonConsent, OptanonAlertBoxClosedFirst Party
        www.adopsone.aisp_lit, sbtsck, PRLSTFirst Party

         

        Performance Cookies

        These cookies allow us to count visits and traffic sources so we can measure and improve the performance of our site. They help us to know which pages are the most and least popular and see how visitors move around the site. All information these cookies collect is aggregated and therefore anonymous. If you do not allow these cookies we will not know when you have visited our site, and will not be able to monitor its performance.

        Cookie SubgroupCookiesCookies used
        adopsone.ai_gid, _ga_BE2SBN9TQE, _gat_gtag_xxxxxxxxxxxxxxxxxxxxxxxxxxx, _ga, _gclxxxxFirst Party

         

        Targeting Cookies

        These cookies may be set through our site by our advertising partners. They may be used by those companies to build a profile of your interests and show you relevant adverts on other sites. They do not store directly personal information, but are based on uniquely identifying your browser and internet device. If you do not allow these cookies, you will experience less targeted advertising.

        Cookie SubgroupCookiesCookies used
        adopsone.ai_fbpFirst Party
        www.linkedin.combscookieThird Party
        linkedin.comli_gc, UserMatchHistory, lidc, bcookie, AnalyticsSyncHistory, langThird Party
        www.facebook.com Third Party
        ads.linkedin.comlangThird Party

         

        Store and/or access information on a device

        Cookies, device identifiers, or other information can be stored or accessed on your device for the purposes presented to you.

         

        Personalised ads and content, ad and content measurement, audience insights and product development

        Ads and content can be personalised based on a profile. More data can be added to better personalise ads and content. Ad and content performance can be measured. Insights about audiences who saw the ads and content can be derived. Data can be used to build or improve user experience, systems and software.

        • Select basic ads

          Ads can be shown to you based on the content you’re viewing, the app you’re using, your approximate location, or your device type.

        • Create a personalised ads profile

          A profile can be built about you and your interests to show you personalised ads that are relevant to you.

        • Select personalised ads

          Personalised ads can be shown to you based on a profile about you.

        • Create a personalised content profile

          A profile can be built about you and your interests to show you personalised content that is relevant to you.

        • Select personalised content

          Personalised content can be shown to you based on a profile about you.

        • Measure ad performance

          The performance and effectiveness of ads that you see or interact with can be measured.

        • Measure content performance

          The performance and effectiveness of content that you see or interact with can be measured.

        • Apply market research to generate audience insights

          Market research can be used to learn more about the audiences who visit sites/apps and view ads.

        • Develop and improve products

          Your data can be used to improve existing systems and software, and to develop new products

         

        Use precise geolocation data

        Your precise geolocation data can be used in support of one or more purposes. This means your location can be accurate to within several meters.

         

        Actively scan device characteristics for identification

        Your device can be identified based on a scan of your device’s unique combination of characteristics.

         

        Ensure security, prevent fraud, and debug

        Your data can be used to monitor for and prevent fraudulent activity, and ensure systems and processes work properly and securely.

         

        Technically deliver ads or content

        Your device can receive and send information that allows you to see and interact with ads and content.

         

        Match and combine offline data sources

        Data from offline data sources can be combined with your online activity in support of one or more purposes

         

        Link different devices

        Different devices can be determined as belonging to you or your household in support of one or more of purposes.

         

        Receive and use automatically-sent device characteristics for identification

        Your device might be distinguished from other devices based on information it automatically sends, such as IP address or browser type.