Privacy Policy

Last updated: 16 September 2024

This privacy policy applies to Affinity Global Inc. and its AI-driven platform named ‘AdOpsOne’ (collectively, “AdOpsOne,” or “we”, “us”, “our”).

This privacy policy describes how AdOpsOne collects, uses and discloses information, and what choices you have with respect to the information.

SERVICES

AdOpsOne offers online publishers an AI-driven single dashboard to view all their digital advertising data along with monetization insights and ad operations support. This real-time and error-free view of data helps publishers in making quick and meaningful decisions.

It is our policy to respect your privacy regarding any information we may collect while using our services and websites, collectively called the “Services”.

DOMAINS AND WEBSITES COVERED UNDER THIS POLICY

For the purposes of this policy, the term, “Websites”, shall refer collectively to www.adopsone.ai as well as the other websites that the Affinity Group operates and are linked to this policy.

INFORMATION WE COLLECT

Online Publisher’s Data

• AdOpsOne is designed to work on online publisher’s Google Ad Manager (GAM), Google Analytics, and monetization partners. Once a publisher signs up with us, we collect the aggregated data of impressions and revenue.

Other Data

• Online publishers provide data that is necessary to create user accounts. For the creation of user accounts, you provide your name, email address, password, telephone number, and correspondence address. You also provide billing details for invoicing purposes.
• We also collect data when you use our applications and websites.
  
  • Log Data – Our servers automatically collect information when you access or use our applications and services. This data is recorded in log files. IP Address is an example of such data.
  • Contact Us Data – When you enquire about our products and services, we collect and store this data to communicate with you and respond to your enquiry.

COOKIES

• AdOpsOne’s single dashboard platform uses cookies to identify its users and help them navigate through the dashboard.
• We also use cookies to personalize content and ads, to provide social media features, and to analyze our traffic. We also share information about your use of our site with our social media, advertising, and analytics partners who may combine it with other information that you’ve provided to them or that they’ve collected from your use of their services.
• AdOpsOne visitors can control cookies through Manage Preferences
• Click here to view the Cookie Declaration.

For more details about how we use these technologies, please see our Cookie Policy.

HOW WE USE YOUR DATA

How we use your personal data will depend on which Services you use and how you use those Services.

We use the data accessed from publisher’s systems to:

• Provide consolidated view of data from publisher’s GAM, Google Analytics, and monetization platforms
• Analyze the data to deliver meaningful monetization insights for the publisher’s sales and management teams
• Manage the publisher’s ad operations
• Internal reporting
• ‘Other Data’ is used by us to provide our services and to communicate with you by responding to your requests, comments, and questions

LAWFUL BASIS FOR PROCESSING

We process your personal data only when we have a lawful basis. Presently, we use the Performance of Contract (i.e., to deliver the services to our customers) and consent as the lawful basis for processing. For certain processing, we may also use legitimate interests as provided under the Data Protection Regulations. For certain processing, we also use consents provided by you to our customers with whom we have entered into performance contracts.

In some cases, we may also have a legal obligation to collect personal information from you or may otherwise need the personal information to protect your vital interests or those of another person.

Where you have consented to a particular processing, you have a right to withdraw the consent at any time.

USERS UNDER 16 YEARS OF AGE

The Sites and Services do not knowingly collect personal information from users under the age of 16.

If you are under the age of 16, you are not permitted to use the Sites and Services or to disclose personal information. If we learn we have collected or received personal information from a child under 16, we will delete that information. If you believe we might have any information from or about a child under 16, please contact us.

DATA RETENTION POLICY

• Your data is not stored by us after the same has been used for purposes mentioned in this privacy policy. Some data may be required for future processing and the same is stored in anonymized format. Such data is not relatable back to you once it is anonymized.
• Online Publisher’s Data:

  We will retain information collected in the context of our marketing platform for a period of up to 3 years, unless otherwise required by law or applicable contract.

  We may retain your personal information as per the instructions of customers or partners who provide such information or as required to fulfill our contractual obligations.

  After the applicable retention period, we may only retain and use your data:

  • in an aggregated or anonymized format
  • to comply with our legal obligations
  • to resolve disputes and enforce agreements

  Please note that the use cases stated in this provision will apply as an exception to your data subject to consumer rights related requests.

• Other Data

  AdOpsOne may retain other information pertaining to you for as long as necessary for the purposes described in this privacy policy.

YOUR RIGHTS

You can request to access, update, delete or correct your personal information. You also have the right to object to direct marketing.

You may have additional rights pursuant to your local law applicable to the processing. For example, if the processing of your personal information is subject to the EU General Data Protection Regulation (GDPR) and your personal information is processed based on legitimate interests, you have the right to object to the processing on grounds relating to your specific situation. Under GDPR, you may also have the right to request to have your personal information deleted or restricted and ask for portability of your personal information.

Your Rights to Control Data

Whenever you use our services, we aim to provide you easy means to access, modify, delete, object to or restrict use of your personal information.

We strive to give you ways to access, update/modify your data quickly or to delete it unless we have to keep that information for legal purposes. For our website visitors and business partners, these rights can be exercised by contacting us with your specific request.

• Change or Correct Data: You can edit some of your personal data through your account. You can also ask us to change, update or fix your data in certain cases, particularly if it’s inaccurate.
• Delete Data: You can ask us to erase or delete all or some of your personal data (e.g., if it is no longer necessary to provide Services to you).
• Object to, or Limit or Restrict, Use of Data: You can ask us to stop using all or some of your personal data (e.g., if we have no legal right to keep using it) or to limit our use of it (e.g., if your personal data is inaccurate or unlawfully held).
• Right to Access and/or Take Your Data: You can ask us for a copy of your personal data and can ask for a copy of personal data you provided in machine readable form.

ACCOUNT CLOSURE

We keep some personal data even after account closure. Once you choose to close your account, we generally delete your personal information within 6 months of closure of your account. Some information that is necessary for statutory obligations such as records of payment processing and invoicing data will be retained as necessary.

YOUR INFORMATION SHARED WITH OTHERS

Recipients of Your Data

• Service Providers: AdOpsOne may share your data with our third party service providers. The categories of service providers to whom we entrust personal information include: IT and related services such as cloud-based data centres; analytics service providers; service providers for fraud detection; CRM and email marketing services.
• Disclosures to Protect Us or Others: We may access, preserve, and disclose any information associated with you to external parties if we, in good faith, believe doing so is required or appropriate to: comply with law enforcement or national security requests and legal process, such as a court order or subpoena; protect your, our or others’ rights, property, or safety; enforce our policies or contracts; collect amounts owed to us; assist with an investigation or prosecution of suspected or actual illegal activity.
• Disclosures in the Event of Merger, Sale, or Other Asset Transfers: If we are involved in a merger, acquisition, financing due diligence, reorganization, bankruptcy, receivership, purchase or sale of assets, or transition of service to another provider, then your information may be sold or transferred as part of such a transaction, as permitted by law and/or contract.

CROSS-BORDER DATA TRANSFERS

Your data will be stored and processed in multiple countries including outside of the European Union (EU) Region.

Since we are an international company, your data will be processed outside of the EU region. Your data will be processed within third party data centers in Europe and India as well as Affinity data centers in the USA. Some countries where we process data may not have as protective laws as your own country and there are risks associated with such transfer.

AdOpsOne offers European Union Model Clauses, also known as Standard Contractual Clauses, to meet the adequacy and security requirements for our publishers and advertisers that operate in the European Union, and other international transfers of data. These clauses are contractual commitments between parties transferring personal data (for example, between AdOpsOne and its clients, suppliers or data processors outside the EU), binding them to protect the privacy and security of the data.

SECURITY MEASURES TO PROTECT YOUR DATA

Security Measures

We implement security controls to prevent breaches and unauthorized access to your data.

We maintain reasonable and appropriate security measures to protect Website user’s data from loss, misuse, and unauthorized access, disclosure, alteration, and destruction.

Examples of security measures include physical access control, role based access to data, monitoring for threats and vulnerabilities, etc.

Protection of Personal Information

Our Sites and Services use commercial efforts to maintain safeguards for protection of your personal information.

AdOpsOne takes all measures reasonably necessary to protect against the unauthorized access, use, alteration or destruction of potentially personally identifiable and personally identifiable information.

OTHER INFORMATION

Contact Information

You can contact us about this privacy policy or use of our services.

If you have questions or complaints regarding this Policy, you may contact us through email at compliance@affinity.com. You may contact us at our mailing address below.

20 N. Wacker Drive, 12th Floor, Chicago, IL 60606.

If you are a resident of the European Economic Area and we maintain your personal data within the scope of the General Data Protection Regulation (GDPR), you have additional rights. If you are not satisfied with the resolution, you can also lodge a complaint with the Supervisory Authority in the country of your residence.

Privacy Policy Change

AdOpsOne may change this privacy policy from time to time, at our sole discretion.

AdOpsOne encourages visitors and customers to frequently check this page for any changes to its privacy policy. We will notify you of material changes in advance by email or by notice when you log in to the Sites and Services or both. Your confirmation of your continued use of our services after any change in this privacy policy will constitute your acceptance of such changes and agreement to be subject to the revised privacy policy.