We reconfigured their ad setup leading to 96% eCPM growth, optimized their website leading to another 36% eCPM growth, and introduced tech add-ons resulting in a revenue lift.
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The website provides the global currency exchange rates, their history, and a converter tool in over 50 languages. The publisher operates this site as a hobby and an alternate source of income.
~3.12 mn/mo*
Website (mobile and desktop)
and AMP
Over 50
The publisher began the monetization journey by hardcoding Google AdSense. They then switched to using GAM tags of an ad network called AdPushup, that managed the inventory monetization. This opened up the programmatic monetization of the publisher but with limited control and transparency. Additionally, the ad network’s tags (combination of GAM, refresh and header bidding) were negatively impacting the publisher’s CoreWeb Vital score. The monthly revenue of the publisher was also declining.
Own
GAM
100% Transparency
and Control
New Demand
Partners
In Adsense revenue
Improve Core Web Vitals
The first course of action taken by AdOpsOne was to move the publisher from the AdPushup’s GAM to their own. Our team analyzed the page layouts, ad placements and CMS used, and customized a GAM setup for the publisher. We also customized the Header Bidding and Banner Refresh tech for the publisher to deliver ~20% better outcome on their CoreWeb Vitals score. This new setup helped the publisher change the course of their revenue from downward to upward trending.
In addition to the above:
20 N. Wacker Drive,
12th Floor,
Chicago, IL 60606
+1 312-780-1674
Ext. 111
WeWork, 7th Floor,
Spectrum Towers,
Mindspace, Malad (W),
Mumbai 400064
+9122 40360111
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