When we started OneDash.ai in 2018, our goal was simple — to simplify reporting for digital content publishers. Our dashboard curated data from GAM, Google Analytics, and monetization partners (SSPs, Ad Networks, and more), and reported useful monetization insights. But soon, we realised that the publisher’s business and operations teams, who were exposed to these insights, did little with it. Most publishers lacked the execution bandwidth or ad operations expertise to leverage these insights to boost their monetization.
This compelled us to re-analyze our business strategy and reset our mission.
PRODUCT MAKEOVER
In order to bridge this gap, we “productified” day-to-day ad operations for digital publishers. Think of it like an ad-operations assistant for publishers which carries out all the day-to-day changes in your Google Ad Manager with the sole objective of improving your eCPM yield based on the data available from ad networks, ad exchanges, SSPs, etc. We carried out extreme process and workflow automation, and created AI models for decision making, unleashing a new standard of ad operations efficiency. When put to test, we were able to drive an average lift of 92% in eCPMs for our first batch of publishers. Some cases even saw a lift of over 1000%.
IDENTITY MAKEOVER
This new product makeover drove the decision to change our brand name from OneDash.ai to AdOpsOne. The AdOpsOne name is rooted in our commitment to solving all ad operations challenges under one roof. The logo, with a subtle hint of a power button in the ‘O’, captures the essence of our tagline: “More power to the publisher”.
We are excited about entering a new era where our AI-powered ad ops assistant manages the monetisation of your inventory with 100% transparency and 100% control. We are here to end all your ad ops woes so you can focus on creating amazing content. Contact us for a free website audit, or register before 31st March, 2022 to get a one-month free trial.
