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What Is Ad Operations? Ad Ops Explained
What Is Ad Operations? Ad Ops Explained
Ad operations, or ad ops for short, is the engine that powers the delivery and management of digital advertising.  Ad ops ensures the smooth running of digital ad campaigns, making sure that ads not only reach their intended audiences but also have the maximum impact when they do. This operational...
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9 Programmatic Advertising Stats and Trends in 2023
9 Programmatic Advertising Stats and Trends in 2023
The global market for programmatic advertising is experiencing an unprecedented boom.  Sample this—digital advertising spending worldwide is estimated to hit $679.8 billion in 2023. Of this, programmatic advertising is expected to account for $557.6 billion or 82% of the total. It is clear that programmatic advertising is set to continue...
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10 Ad Revenue Optimization Strategies for Publishers in 2023
10 Ad Revenue Optimization Strategies for Publishers in 2023
Monetizing content is just the beginning of a publisher’s journey. Making sure that their ad revenue does not dip with time is equally important.  For instance, several large publishers have reported stagnant or declining revenues in the first quarter of 2023. Part of the reason why publishers struggle to optimize...
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What Is Google AdX? An Ad Exchange Guide for Publishers
What Is Google AdX? An Ad Exchange Guide for Publishers
Google Ad Exchange (Google AdX) is an invaluable tool for ambitious publishers looking to catapult their ad revenue and strategically transform their monetization strategy. AdX allows eligible publishers to tap into an expanded pool of demand from global brands and advertisers, which is not possible to do when working with...
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Google AdSense Vs Google AdX: Which Is Better?
Google AdSense Vs Google AdX: Which Is Better?
Anyone who’s been around the digital publishing block will likely have heard of Google AdSense and Google Ad Exchange (AdX) more times than they can remember. And for good reason. Google rules the roost when it comes to digital advertising, commanding more than 28% share of global digital ad revenue....
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What Is Google Ad Manager (GAM)? A Guide for Publishers
What Is Google Ad Manager (GAM)? A Guide for Publishers
Google Ad Manager (GAM) is central to many publishers and advertisers’ ad operations, thanks to its comprehensive suite of powerful features. In fact, nearly three quarters of publishers surveyed in 2022 use GAM as their preferred supply-side platform (SSP). But GAM is so much more than just an SSP. It...
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5 Benefits of Managing Your Own Google Ad Manager
5 Benefits of Managing Your Own Google Ad Manager
For publishers, effective ad monetization is becoming an increasingly challenging puzzle. With upticks in ad-blocking software, booming ad spending from competitors and the looming end of third-party cookies, publishers are forced to be more nimble, tactical and effective than ever to hit their revenue goals.  While strategies for maximizing revenue...
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AI in Ad Tech: Trends and Predictions for Publishers in 2023
AI in Ad Tech: Trends and Predictions for Publishers in 2023
Artificial Intelligence (AI) has seen a remarkable rise in popularity over the last few years. OpenAI’s ChatGPT was the fastest-growing app in history until Meta’s Threads beat it to 100 million users in July 2023. Little surprise then, that its impact has been felt in the ad tech world, too....
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Publishing Trends 2023: Publishers Focus on the Future
Publishing Trends 2023: Publishers Focus on the Future
As publishers face the uncertainty of 2023, several key trends that may present new prospects for growth are emerging. In this post, we’ll examine the challenges facing publishers as they enter the new year and explore rising opportunities to boost revenues going forward. TOP PUBLISHING TRENDS FOR 2023 In light...
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To generate $20,000 in ad revenue, would you rather spend $4,000 or $699?
To generate $20,000 in ad revenue, would you rather spend $4,000 or $699?
Publishers are seeking ways to reduce costs and create consistent and dependable revenue streams. One surefire way is to move from a revenue-sharing monetization model to a flat-rate ad operations partner. What is the difference? The math is easy…read on!  WHAT IS A REVENUE SHARING AGREEMENT? Revenue sharing agreements are...
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Leveling the Playing Field for Publishers With AI
Leveling the Playing Field for Publishers With AI
It’s no secret that CPMs are down—by as much as 50% in 2022. That goes for publishers of every size, including some of the world’s biggest news and social media platforms. In fact, the entire industry has taken a hit from two years of a pandemic and its ensuing economic turmoil....
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AdOpsOne vs Ad Networks. What makes us different?
AdOpsOne vs Ad Networks. What makes us different?
Display-based ad networks like AdPushup, FreeStar, Ezoic, etc. help you (the publisher) solve your monetization problems. They do this by asking you to deploy their GAM tags on your website. They handle all the demand and operations and pay you a revenue share. It seems easy because it takes away...
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OneDash.ai is now AdOpsOne
OneDash.ai is now AdOpsOne
When we started OneDash.ai in 2018, our goal was simple — to simplify reporting for digital content publishers. Our dashboard curated data from GAM, Google Analytics, and monetization partners (SSPs, Ad Networks, and more), and reported useful monetization insights. But soon, we realised that the publisher’s business and operations teams,...
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