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Publishing Trends 2023: Publishers Focus on the Future
As publishers face the uncertainty of 2023, several key trends that may present new prospects for growth are emerging. In this post, we’ll examine the
As publishers face the uncertainty of 2023, several key trends that may present new prospects for growth are emerging. In this post, we’ll examine the
Publishers are seeking ways to reduce costs and create consistent and dependable revenue streams. One surefire way is to move from a revenue-sharing monetization model
AdOpsOne, a division of Affinity Global Inc., announced today it has launched its AI-powered ad operations assistant for ad-supported content publishers in the United States.
It’s no secret that CPMs are down—by as much as 50% in 2022. That goes for publishers of every size, including some of the world’s
Display-based ad networks like AdPushup, FreeStar, Ezoic, etc. help you (the publisher) solve your monetization problems. They do this by asking you to deploy their
When we started OneDash.ai in 2018, our goal was simple — to simplify reporting for digital content publishers. Our dashboard curated data from GAM, Google
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Cookies, device identifiers, or other information can be stored or accessed on your device for the purposes presented to you.
Ads and content can be personalised based on a profile. More data can be added to better personalise ads and content. Ad and content performance can be measured. Insights about audiences who saw the ads and content can be derived. Data can be used to build or improve user experience, systems and software.
Ads can be shown to you based on the content you’re viewing, the app you’re using, your approximate location, or your device type.
A profile can be built about you and your interests to show you personalised ads that are relevant to you.
Personalised ads can be shown to you based on a profile about you.
A profile can be built about you and your interests to show you personalised content that is relevant to you.
Personalised content can be shown to you based on a profile about you.
The performance and effectiveness of ads that you see or interact with can be measured.
The performance and effectiveness of content that you see or interact with can be measured.
Market research can be used to learn more about the audiences who visit sites/apps and view ads.
Your data can be used to improve existing systems and software, and to develop new products
Your precise geolocation data can be used in support of one or more purposes. This means your location can be accurate to within several meters.
Your device can be identified based on a scan of your device’s unique combination of characteristics.
Your data can be used to monitor for and prevent fraudulent activity, and ensure systems and processes work properly and securely.
Your device can receive and send information that allows you to see and interact with ads and content.
Data from offline data sources can be combined with your online activity in support of one or more purposes
Different devices can be determined as belonging to you or your household in support of one or more of purposes.
Your device might be distinguished from other devices based on information it automatically sends, such as IP address or browser type.