Case studies

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Mathrubhumi.com

October 12, 2023

We reconfigured their ad setup leading to 96% eCPM growth, optimized their website leading to another 36% eCPM growth, and introduced tech add-ons resulting in a revenue lift.

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Group 20

TheQuint.com

April 27, 2023

We reconfigured all the ad networks, SSPs, and exchanges of The Quint and introduced them to an effective way of running both direct and programmatic ad operations, thus improving their eCPMs by more than 150% and fill rates by 50%.

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Group 20

Exchange-Rates.org

March 24, 2023

We moved Exchange-Rates to their own GAM, deployed custom ad technology and worked on the core web vitals, which resulted in a 125% lift in their AdSense revenue and a complete visibility of their monetization ecosystem.

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Group 20

KSAPrice.com

March 23, 2023

We helped KSAPrice tap their website’s full potential by creating auction pressure for display inventory through Google AdX, which delivered a 40% lift in their ad revenue and a 124% rise in eCPM.

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Group 20

Crictracker.com

March 22, 2023

We changed both visual and AdSense aspects of CricTracker’s ad strategy and deployed technology add-ons like Header Bidding, Banner Refresh (HVR) and AMP (Accelerated Mobile Pages) to deliver a 135% uplift in eCPM and a 23% revenue increase in the very first week.

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Group 20

Swarajyamag.com

March 21, 2023

We took over Swarajya’s ad operations and carried out a complete overhaul of their GAM along with their ad layouts, ad sizes, and ad units to deliver 1.3x impressions and a 360% lift in eCPM.

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Group 20

VTV Gujarati

March 20, 2023

We helped VTVGujarati reset all their GAM ad units and introduced Banner Refresh and Header Bidding to their ad strategy, which delivered a 2x lift in their AdSense revenue, 6x boost in their eCPM and a 66% rise in fill rates.

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      GET IN TOUCH

      Looking for solutions to your ad operational challenges?
      We’ve got your back!





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        A cookie is a small piece of data (text file) that a website – when visited by a user – asks your browser to store on your device in order to remember information about you, such as your language preference or login information. Those cookies are set by us and called first-party cookies. We also use third-party cookies – which are cookies from a domain different than the domain of the website you are visiting – for our advertising and marketing efforts. More specifically, we use cookies and other tracking technologies for the following purposes:

         

        Strictly Necessary Cookies

        These cookies are necessary for the website to function and cannot be switched off in our systems. They are usually only set in response to actions made by you which amount to a request for services, such as setting your privacy preferences, logging in or filling in forms. You can set your browser to block or alert you about these cookies, but some parts of the site will not then work. These cookies do not store any personally identifiable information.

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        Performance Cookies

        These cookies allow us to count visits and traffic sources so we can measure and improve the performance of our site. They help us to know which pages are the most and least popular and see how visitors move around the site. All information these cookies collect is aggregated and therefore anonymous. If you do not allow these cookies we will not know when you have visited our site, and will not be able to monitor its performance.

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        Store and/or access information on a device

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        Personalised ads and content, ad and content measurement, audience insights and product development

        Ads and content can be personalised based on a profile. More data can be added to better personalise ads and content. Ad and content performance can be measured. Insights about audiences who saw the ads and content can be derived. Data can be used to build or improve user experience, systems and software.

        • Select basic ads

          Ads can be shown to you based on the content you’re viewing, the app you’re using, your approximate location, or your device type.

        • Create a personalised ads profile

          A profile can be built about you and your interests to show you personalised ads that are relevant to you.

        • Select personalised ads

          Personalised ads can be shown to you based on a profile about you.

        • Create a personalised content profile

          A profile can be built about you and your interests to show you personalised content that is relevant to you.

        • Select personalised content

          Personalised content can be shown to you based on a profile about you.

        • Measure ad performance

          The performance and effectiveness of ads that you see or interact with can be measured.

        • Measure content performance

          The performance and effectiveness of content that you see or interact with can be measured.

        • Apply market research to generate audience insights

          Market research can be used to learn more about the audiences who visit sites/apps and view ads.

        • Develop and improve products

          Your data can be used to improve existing systems and software, and to develop new products

         

        Use precise geolocation data

        Your precise geolocation data can be used in support of one or more purposes. This means your location can be accurate to within several meters.

         

        Actively scan device characteristics for identification

        Your device can be identified based on a scan of your device’s unique combination of characteristics.

         

        Ensure security, prevent fraud, and debug

        Your data can be used to monitor for and prevent fraudulent activity, and ensure systems and processes work properly and securely.

         

        Technically deliver ads or content

        Your device can receive and send information that allows you to see and interact with ads and content.

         

        Match and combine offline data sources

        Data from offline data sources can be combined with your online activity in support of one or more purposes

         

        Link different devices

        Different devices can be determined as belonging to you or your household in support of one or more of purposes.

         

        Receive and use automatically-sent device characteristics for identification

        Your device might be distinguished from other devices based on information it automatically sends, such as IP address or browser type.