What Is Ad Operations? Ad Ops Explained
Ad operations, or ad ops for short, is the engine that powers the delivery and management of digital advertising. Ad ops ensures the smooth running
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Ad operations, or ad ops for short, is the engine that powers the delivery and management of digital advertising. Ad ops ensures the smooth running
The global market for programmatic advertising is experiencing an unprecedented boom. Sample this—digital advertising spending worldwide is estimated to hit $679.8 billion in 2023. Of
Monetizing content is just the beginning of a publisher’s journey. Making sure that their ad revenue does not dip with time is equally important. For
Google Ad Exchange (Google AdX) is an invaluable tool for ambitious publishers looking to catapult their ad revenue and strategically transform their monetization strategy. AdX
Anyone who’s been around the digital publishing block will likely have heard of Google AdSense and Google Ad Exchange (AdX) more times than they can
Google Ad Manager (GAM) is central to many publishers and advertisers’ ad operations, thanks to its comprehensive suite of powerful features. In fact, nearly three
For publishers, effective ad monetization is becoming an increasingly challenging puzzle. With upticks in ad-blocking software, booming ad spending from competitors and the looming end
Artificial Intelligence (AI) has seen a remarkable rise in popularity over the last few years. OpenAI’s ChatGPT was the fastest-growing app in history until Meta’s
As publishers face the uncertainty of 2023, several key trends that may present new prospects for growth are emerging. In this post, we’ll examine the
Publishers are seeking ways to reduce costs and create consistent and dependable revenue streams. One surefire way is to move from a revenue-sharing monetization model
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Cookies, device identifiers, or other information can be stored or accessed on your device for the purposes presented to you.
Ads and content can be personalised based on a profile. More data can be added to better personalise ads and content. Ad and content performance can be measured. Insights about audiences who saw the ads and content can be derived. Data can be used to build or improve user experience, systems and software.
Ads can be shown to you based on the content you’re viewing, the app you’re using, your approximate location, or your device type.
A profile can be built about you and your interests to show you personalised ads that are relevant to you.
Personalised ads can be shown to you based on a profile about you.
A profile can be built about you and your interests to show you personalised content that is relevant to you.
Personalised content can be shown to you based on a profile about you.
The performance and effectiveness of ads that you see or interact with can be measured.
The performance and effectiveness of content that you see or interact with can be measured.
Market research can be used to learn more about the audiences who visit sites/apps and view ads.
Your data can be used to improve existing systems and software, and to develop new products
Your precise geolocation data can be used in support of one or more purposes. This means your location can be accurate to within several meters.
Your device can be identified based on a scan of your device’s unique combination of characteristics.
Your data can be used to monitor for and prevent fraudulent activity, and ensure systems and processes work properly and securely.
Your device can receive and send information that allows you to see and interact with ads and content.
Data from offline data sources can be combined with your online activity in support of one or more purposes
Different devices can be determined as belonging to you or your household in support of one or more of purposes.
Your device might be distinguished from other devices based on information it automatically sends, such as IP address or browser type.
These cookies are necessary for the website to function and cannot be switched off in our systems. They are usually only set in response to actions made by you which amount to a request for services, such as setting your privacy preferences, logging in or filling in forms. You can set your browser to block or alert you about these cookies, but some parts of the site will not then work. These cookies do not store any personally identifiable information.
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These cookies allow us to count visits and traffic sources so we can measure and improve the performance of our site. They help us to know which pages are the most and least popular and see how visitors move around the site. All information these cookies collect is aggregated and therefore anonymous. If you do not allow these cookies we will not know when you have visited our site, and will not be able to monitor its performance.
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Cookies, device identifiers, or other information can be stored or accessed on your device for the purposes presented to you.
Ads and content can be personalised based on a profile. More data can be added to better personalise ads and content. Ad and content performance can be measured. Insights about audiences who saw the ads and content can be derived. Data can be used to build or improve user experience, systems and software.
Ads can be shown to you based on the content you’re viewing, the app you’re using, your approximate location, or your device type.
A profile can be built about you and your interests to show you personalised ads that are relevant to you.
Personalised ads can be shown to you based on a profile about you.
A profile can be built about you and your interests to show you personalised content that is relevant to you.
Personalised content can be shown to you based on a profile about you.
The performance and effectiveness of ads that you see or interact with can be measured.
The performance and effectiveness of content that you see or interact with can be measured.
Market research can be used to learn more about the audiences who visit sites/apps and view ads.
Your data can be used to improve existing systems and software, and to develop new products
Your precise geolocation data can be used in support of one or more purposes. This means your location can be accurate to within several meters.
Your device can be identified based on a scan of your device’s unique combination of characteristics.
Your data can be used to monitor for and prevent fraudulent activity, and ensure systems and processes work properly and securely.
Your device can receive and send information that allows you to see and interact with ads and content.
Data from offline data sources can be combined with your online activity in support of one or more purposes
Different devices can be determined as belonging to you or your household in support of one or more of purposes.
Your device might be distinguished from other devices based on information it automatically sends, such as IP address or browser type.